Signature

Globe Trotter Jacks
This line of Simmer Sauces sprang from a passion for flavor combinations, textures and aroma, all without preservatives, artificial ingredients, or fillers. They are convenient, healthy products with appeal to families who want to eat out less but have limited time for cooking.

Signature recommended creating a Simmer Sauce category in which Globe Trotter Jack’s would be the defining brand. Product labels illustrate the branding strategy of highlighting “Simmer Sauce” at the top, followed by the variety name, and then the Globe Trotter Jack’s logo. The label suggests a high-end, authentic product and a lighthearted attitude.

The labels give Globe Trotter Jack’s a distinctive position for the sell-in to retailers including gourmet, specialty, and ethnic markets, and in turn gives shelf presence to attract the attention of buyers. Signature addressed retailer and consumer audiences with a communications plan featuring merchandising, ads, promotion, and a website.