Signature

VT Miltope
Under battle conditions, with challenging environments, the need for rugged computing solutions is clear. VT Miltope uses the most powerful Intel chipsets, the lightest, strongest materials, and smart engineering to build rugged on-the-ground and airborne systems—from laptops and mounted computers to control panels, servers, and wireless access points.

Rival Panasonic’s rugged laptop posed a formidable competitor with its obvious name recognition advantage. To compete, Signature knew we needed a powerful brand that would look, feel, and sound indestructible. We also knew how important 24/7 global technical support would be for total reliability.

Signature created the brand VT Miltope HARD WEAR which encompassed all its rugged systems together with technical and customer support. We then launched a multi-media campaign to build name recognition and product awareness, and created tools and ideas for developing stronger relationships with key customers.