Signature

Wiley Publishing: Team For Success
Our client knew from its own research that its key Accounting authors were highly valued for their knowledge and teaching methods. In addition, their textbooks and WileyPLUS-online were getting strongreviews. Meanwhile Signature’s survey of competitors found most of them bragging that THEY had the best authors, learning method, and online textbooks. Our challenge was to cut through the bragging rights to put Wiley rightfully on top.

Signature developed ways to bring each of Wiley’s key benefits to life. We branded the author team as the Team for Success and created ways for students and professors to experience the value of that Team with, for example, onlineauthor-on-author interaction, key topics, and WileyPLUS video features.

We also helped Wiley turn its sales meeting into a dynamic unveiling of the Team of Success and new textbook series. It was one of the most successful launches of any textbook series ever, with dramatic increases in sales.